About Us

Our Story

We began with over 50 years of expertise in sorghum cultivation and wellness products. Now, we’re bringing this legacy to the global ingredient market with a natural red colorant that meets the demands of health-conscious, sustainability-driven consumers.

Mission & Vision

Our mission is to transform the colorant industry by replacing harmful synthetic dyes with safe, vibrant, and environmentally responsible alternatives. Our vision is a future where every color in food and pharmaceuticals is as natural and beneficial as it is beautiful.